The closest alternatives to Mailchimp in this directory are beehiiv, Kit, MailerLite, Buffer, Copy.ai. They are ranked by how many use cases they share with Mailchimp (Marketing & Social, Writing), not by rating. The table copies each tool's published pricing from its official site (latest check 2026-11-14).
Mailchimp and its alternatives side by side
| Tool | Best for | Shared use cases | Pricing model | Pricing details | Last verified |
|---|---|---|---|---|---|
 Mailchimp | Long-running email marketing platform with Intuit Assist generative AI from Standard | Marketing & Social, Writing | Freemium | Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. | |
 beehiiv | Newsletter and website platform, free up to 2,500 subscribers with unlimited sends | Marketing & Social, Writing | Freemium | Official pricing (2026-11-14, USD): Free $0 for up to 2,500 subscribers with unlimited sends, custom domains and the AI website builder; Lite up to 1,000 subscribers $588/year ($49/month) or $59 monthly, with in-editor beehiiv AI, automations and 2 seats; Pro at the same size $1,140/year ($95/month) or $109 monthly, with beehiiv branding removed; Enterprise custom. 0% take on paid-subscription revenue (Stripe fees apply). | |
 Kit | Creator email marketing with a free plan for up to 10,000 subscribers | Marketing & Social, Writing | Freemium | Official pricing (archived snapshot of 2026-11-13, USD): Free $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator at 1,000 subscribers $390 billed yearly ($33/month, yearly saves 17%), adding visual automations, email sequences and Kit MCP; Pro at 1,000 subscribers $66/month standard (yearly), with a limited-time first year at $593. 14-day free trial of paid plans, no credit card; refund within 30 days of signup. | |
 MailerLite | Email newsletters and automations with an AI writing assistant, priced by list size | Marketing & Social, Writing | Freemium | Official pricing (2026-11-14, USD): Free $0 for 250 subscribers, 2,500 emails a month and 2 seats; Comfort from $12/month (500 subscribers, billed monthly; 10% off yearly at $10.80/month), at 1,000 subscribers $19 monthly or $17.10/month billed yearly with 10,000 emails a month, AI writing assistant included; Power from $25/month (at 1,000 subscribers $39 monthly or $35.10/month yearly) with unlimited emails and seats; Enterprise for 200K+ subscribers via sales. 14-day free trial of paid features, no credit card required. | |
 Buffer | Per-channel social media scheduler with an AI Assistant even on the free plan | Marketing & Social, Writing | Freemium | Official pricing (2026-11-12): Free $0 for up to 3 channels with 10 scheduled posts per channel at a time and the AI Assistant; Essentials $5/month per channel billed yearly ($60 per channel), unlimited scheduled posts; Team $10/month per channel billed yearly ($120 per channel), unlimited team members and approval workflows. Channels above 10 cost less each. | |
 Copy.ai | GTM AI platform with chat for copy and automated sales/marketing workflows | Marketing & Social, Writing | Paid | From the official pricing page (2026-11-02): Chat $29/month billed monthly or $288/year ($24/month), 5 seats; Growth $1,000/month ($12,000/year, 75 seats); Expansion $2,000/month ($24,000/year, 150 seats); Scale $3,000/month ($36,000/year, 200 seats); Enterprise via sales. | |
 FeedHive | Social media scheduler with AI writing, images, hashtags and performance prediction | Marketing & Social, Writing | Paid | Official pricing (2026-11-12, billed annually): Creator $15/month ($180/year) with 4 social accounts, 2,500 AI credits a month, scheduling up to 14 days ahead and 30 scheduled posts; Brand $22/month ($264/year), 10 accounts, 10K credits; Business $69/month ($828/year), 100 accounts, 50K credits, unlimited scheduling; Agency $239/month ($2,868/year), 500 accounts. The site says starting a trial doubles AI credits for 3 months. | |
 Jasper | AI content platform for marketing teams that keeps output on-brand | Marketing & Social, Writing | Paid | Pro $69/seat/month billed monthly or $59/month billed yearly; Business is custom-priced via sales. Pro has a 7-day free trial. | |
 Ocoya | Multi-brand social posting and AI captions, priced by channels and shared credits | Marketing & Social, Writing | Paid | Official pricing (2026-11-12): Starter $29/month (5 channels, 300 credits a month); Team $79/month (20 channels, 1,500 credits); Agency $199/month (100 channels, 5,000 credits). Yearly billing gives two months free (Starter $290/year). Prices exclude VAT. 7-day free trial requires a card. |
Head-to-head comparisons
FAQ
What are some alternatives to Mailchimp?
Other tools for marketing & social include beehiiv, Kit, MailerLite, Buffer, Copy.ai.
Is beehiiv free? How much does it cost?
Official pricing (2026-11-14, USD): Free $0 for up to 2,500 subscribers with unlimited sends, custom domains and the AI website builder; Lite up to 1,000 subscribers $588/year ($49/month) or $59 monthly, with in-editor beehiiv AI, automations and 2 seats; Pro at the same size $1,140/year ($95/month) or $109 monthly, with beehiiv branding removed; Enterprise custom. 0% take on paid-subscription revenue (Stripe fees apply).
Is Kit free? How much does it cost?
Official pricing (archived snapshot of 2026-11-13, USD): Free $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator at 1,000 subscribers $390 billed yearly ($33/month, yearly saves 17%), adding visual automations, email sequences and Kit MCP; Pro at 1,000 subscribers $66/month standard (yearly), with a limited-time first year at $593. 14-day free trial of paid plans, no credit card; refund within 30 days of signup.
Is MailerLite free? How much does it cost?
Official pricing (2026-11-14, USD): Free $0 for 250 subscribers, 2,500 emails a month and 2 seats; Comfort from $12/month (500 subscribers, billed monthly; 10% off yearly at $10.80/month), at 1,000 subscribers $19 monthly or $17.10/month billed yearly with 10,000 emails a month, AI writing assistant included; Power from $25/month (at 1,000 subscribers $39 monthly or $35.10/month yearly) with unlimited emails and seats; Enterprise for 200K+ subscribers via sales. 14-day free trial of paid features, no credit card required.