Kit and Mailchimp both cover Marketing & Social, Writing. Kit: Creator email marketing with a free plan for up to 10,000 subscribers (Freemium). Mailchimp: Long-running email marketing platform with Intuit Assist generative AI from Standard (Freemium). This page compares published facts only; we have not run a head-to-head test.
Kit vs Mailchimp at a glance
| Kit | Mailchimp | |
|---|---|---|
| Made by | Kit (formerly ConvertKit) | Intuit Mailchimp |
| What it is | Kit (formerly ConvertKit) is an email marketing platform for creators and small online businesses, with landing pages, forms, broadcasts, tagging and segmentation, plus selling digital products and paid subscriptions. The paid Creator plan adds visual automations, email sequences and Kit MCP, which connects AI assistants such as Claude, ChatGPT and Gemini directly to your list for analysis and actions. | Mailchimp is Intuit's email marketing platform, with templates, popup forms, segmentation, scheduling, automation flows and reports, plus an SMS add-on. Intuit Assist, its generative AI feature, helps write personalized emails and build ready-to-launch automations and is included on the Standard and Premium plans. |
| Good for | A solo creator emails up to 10,000 subscribers for free Run automated sequences that introduce a course or product to new subscribers Connect an AI assistant to the list for analysis | A small business emails promotions and new products to customers Draft personalized emails with Intuit Assist Buy email credits as needed if you send rarely |
| Use cases | Marketing & Social, Writing | Marketing & Social, Writing |
| Pricing model | Freemium | Freemium |
| Pricing details | Official pricing (archived snapshot of 2026-11-13, USD): Free $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator at 1,000 subscribers $390 billed yearly ($33/month, yearly saves 17%), adding visual automations, email sequences and Kit MCP; Pro at 1,000 subscribers $66/month standard (yearly), with a limited-time first year at $593. 14-day free trial of paid plans, no credit card; refund within 30 days of signup. | Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. |
| Sources | web.archive.org | mailchimp.com |
| Last verified |
FAQ
Is Kit or Mailchimp cheaper?
Kit: Official pricing (archived snapshot of 2026-11-13, USD): Free $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator at 1,000 subscribers $390 billed yearly ($33/month, yearly saves 17%), adding visual automations, email sequences and Kit MCP; Pro at 1,000 subscribers $66/month standard (yearly), with a limited-time first year at $593. 14-day free trial of paid plans, no credit card; refund within 30 days of signup. Mailchimp: Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. Prices change; check the official sites before paying.
Should I choose Kit or Mailchimp?
Choose Kit if you mainly need: A solo creator emails up to 10,000 subscribers for free; Run automated sequences that introduce a course or product to new subscribers; Connect an AI assistant to the list for analysis. Choose Mailchimp if you mainly need: A small business emails promotions and new products to customers; Draft personalized emails with Intuit Assist; Buy email credits as needed if you send rarely.
More alternatives to Kit → · More alternatives to Mailchimp →