beehiiv and Mailchimp both cover Marketing & Social, Writing. beehiiv: Newsletter and website platform, free up to 2,500 subscribers with unlimited sends (Freemium). Mailchimp: Long-running email marketing platform with Intuit Assist generative AI from Standard (Freemium). This page compares published facts only; we have not run a head-to-head test.
beehiiv vs Mailchimp at a glance
| beehiiv | Mailchimp | |
|---|---|---|
| Made by | beehiiv | Intuit Mailchimp |
| What it is | beehiiv is a platform built for newsletters: writing and sending, a website, podcasts, a recommendation network and analytics in one place, with paid subscriptions and an ad network for monetization (0% take on paid-subscription revenue). In-editor beehiiv AI starts on the Lite plan, alongside beehiiv Agent and MCP with write access; the free plan includes an AI website builder. | Mailchimp is Intuit's email marketing platform, with templates, popup forms, segmentation, scheduling, automation flows and reports, plus an SMS add-on. Intuit Assist, its generative AI feature, helps write personalized emails and build ready-to-launch automations and is included on the Standard and Premium plans. |
| Good for | A local business sends a weekly newsletter to up to 2,500 subscribers for free Turn a newsletter into a paid subscription with its own website Rewrite and polish drafts with in-editor AI | A small business emails promotions and new products to customers Draft personalized emails with Intuit Assist Buy email credits as needed if you send rarely |
| Use cases | Marketing & Social, Writing | Marketing & Social, Writing |
| Pricing model | Freemium | Freemium |
| Pricing details | Official pricing (2026-11-14, USD): Free $0 for up to 2,500 subscribers with unlimited sends, custom domains and the AI website builder; Lite up to 1,000 subscribers $588/year ($49/month) or $59 monthly, with in-editor beehiiv AI, automations and 2 seats; Pro at the same size $1,140/year ($95/month) or $109 monthly, with beehiiv branding removed; Enterprise custom. 0% take on paid-subscription revenue (Stripe fees apply). | Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. |
| Sources | beehiiv.com | mailchimp.com |
| Last verified |
FAQ
Is beehiiv or Mailchimp cheaper?
beehiiv: Official pricing (2026-11-14, USD): Free $0 for up to 2,500 subscribers with unlimited sends, custom domains and the AI website builder; Lite up to 1,000 subscribers $588/year ($49/month) or $59 monthly, with in-editor beehiiv AI, automations and 2 seats; Pro at the same size $1,140/year ($95/month) or $109 monthly, with beehiiv branding removed; Enterprise custom. 0% take on paid-subscription revenue (Stripe fees apply). Mailchimp: Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. Prices change; check the official sites before paying.
Should I choose beehiiv or Mailchimp?
Choose beehiiv if you mainly need: A local business sends a weekly newsletter to up to 2,500 subscribers for free; Turn a newsletter into a paid subscription with its own website; Rewrite and polish drafts with in-editor AI. Choose Mailchimp if you mainly need: A small business emails promotions and new products to customers; Draft personalized emails with Intuit Assist; Buy email credits as needed if you send rarely.
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