Mailchimp and MailerLite both cover Marketing & Social, Writing. Mailchimp: Long-running email marketing platform with Intuit Assist generative AI from Standard (Freemium). MailerLite: Email newsletters and automations with an AI writing assistant, priced by list size (Freemium). This page compares published facts only; we have not run a head-to-head test.
Mailchimp vs MailerLite at a glance
| Mailchimp | MailerLite | |
|---|---|---|
| Made by | Intuit Mailchimp | MailerLite |
| What it is | Mailchimp is Intuit's email marketing platform, with templates, popup forms, segmentation, scheduling, automation flows and reports, plus an SMS add-on. Intuit Assist, its generative AI feature, helps write personalized emails and build ready-to-launch automations and is included on the Standard and Premium plans. | MailerLite is an email marketing platform for small businesses and solo creators. You build emails in a drag-and-drop, simple or custom-HTML editor and add automations, signup forms, landing pages and a simple website, and you can sell digital products or take bookings. Comfort and above include an AI writing assistant and smart sending; every plan offers MCP access so assistants such as Claude or ChatGPT can connect to the account. |
| Good for | A small business emails promotions and new products to customers Draft personalized emails with Intuit Assist Buy email credits as needed if you send rarely | A small shop emails a monthly newsletter to about 1,000 subscribers Draft promotional emails with the AI writing assistant Send new subscribers an automatic welcome sequence |
| Use cases | Marketing & Social, Writing | Marketing & Social, Writing |
| Pricing model | Freemium | Freemium |
| Pricing details | Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. | Official pricing (2026-11-14, USD): Free $0 for 250 subscribers, 2,500 emails a month and 2 seats; Comfort from $12/month (500 subscribers, billed monthly; 10% off yearly at $10.80/month), at 1,000 subscribers $19 monthly or $17.10/month billed yearly with 10,000 emails a month, AI writing assistant included; Power from $25/month (at 1,000 subscribers $39 monthly or $35.10/month yearly) with unlimited emails and seats; Enterprise for 200K+ subscribers via sales. 14-day free trial of paid features, no credit card required. |
| Sources | mailchimp.com | mailerlite.com |
| Last verified |
FAQ
Is Mailchimp or MailerLite cheaper?
Mailchimp: Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details. MailerLite: Official pricing (2026-11-14, USD): Free $0 for 250 subscribers, 2,500 emails a month and 2 seats; Comfort from $12/month (500 subscribers, billed monthly; 10% off yearly at $10.80/month), at 1,000 subscribers $19 monthly or $17.10/month billed yearly with 10,000 emails a month, AI writing assistant included; Power from $25/month (at 1,000 subscribers $39 monthly or $35.10/month yearly) with unlimited emails and seats; Enterprise for 200K+ subscribers via sales. 14-day free trial of paid features, no credit card required. Prices change; check the official sites before paying.
Should I choose Mailchimp or MailerLite?
Choose Mailchimp if you mainly need: A small business emails promotions and new products to customers; Draft personalized emails with Intuit Assist; Buy email credits as needed if you send rarely. Choose MailerLite if you mainly need: A small shop emails a monthly newsletter to about 1,000 subscribers; Draft promotional emails with the AI writing assistant; Send new subscribers an automatic welcome sequence.
More alternatives to Mailchimp → · More alternatives to MailerLite →