Goodcall and Smith.ai both cover Marketing & Social, Office & Slides. Goodcall: AI phone answering billed per unique caller, never per minute (Paid). Smith.ai: Per-call AI phone receptionist with on-demand handoff to North America-based live receptionists (Freemium). This page compares published facts only; we have not run a head-to-head test.
Goodcall vs Smith.ai at a glance
| Goodcall | Smith.ai | |
|---|---|---|
| Made by | Goodcall | Smith.ai |
| What it is | Goodcall is an AI phone agent for small businesses that answers calls, books work, takes messages and answers common questions; you describe changes in plain English and its assistant Gabi rewrites the agent. Billing counts unique customers per month: one phone number calling five times in a month is one customer, spam and wrong numbers don't count, and there are no minute, call or token charges. Every plan includes a local number, or you can forward your existing one. You can build and test a free demo agent and only pay when you connect a number. | Smith.ai's AI Receptionist answers business calls 24/7, qualifies leads, routes calls, books appointments (Calendly and others) and provides recordings, transcripts and call summaries, with native integrations such as Clio and Zapier. When a call gets complex it can be transferred to Smith.ai's North America-based live receptionists. Billing is per call rather than per minute, and the site says calls from 20 million+ known spam numbers are filtered out before answering and don't count. Month-to-month, no long-term contract; cancelling needs 30 days' notice. |
| Good for | Stop missing calls while a solo operator is on the job Book jobs by phone automatically for a busy shop Handle calls across several locations | Answer calls 24/7 and screen new leads for law firms, clinics and other small businesses Cover after-hours and busy-time calls and book appointments AI answers first, complex calls go to a live receptionist |
| Use cases | Marketing & Social, Office & Slides | Marketing & Social, Office & Slides |
| Pricing model | Paid | Freemium |
| Pricing details | Official pricing (2026-11-11): Starter $79/month (100 unique customers a month, then 79¢ each); Growth $129/month (500, then 26¢); Scale $299/month (2,000, then 15¢); Enterprise custom. No per-minute charges; a local number is included. | Official pricing (2026-11-11): Free $0/month with 25 calls, then $3.00 per call; Pro from $150/month (75 calls, about $2.00 per call; 150 and 300-call tiers too), extra calls $2.17–$2.50; Enterprise from $500/month (300 calls, about $1.67 per call). Month-to-month, no contract. |
| Sources | goodcall.com | smith.ai |
| Last verified |
FAQ
Is Goodcall or Smith.ai cheaper?
Goodcall: Official pricing (2026-11-11): Starter $79/month (100 unique customers a month, then 79¢ each); Growth $129/month (500, then 26¢); Scale $299/month (2,000, then 15¢); Enterprise custom. No per-minute charges; a local number is included. Smith.ai: Official pricing (2026-11-11): Free $0/month with 25 calls, then $3.00 per call; Pro from $150/month (75 calls, about $2.00 per call; 150 and 300-call tiers too), extra calls $2.17–$2.50; Enterprise from $500/month (300 calls, about $1.67 per call). Month-to-month, no contract. Prices change; check the official sites before paying.
Should I choose Goodcall or Smith.ai?
Choose Goodcall if you mainly need: Stop missing calls while a solo operator is on the job; Book jobs by phone automatically for a busy shop; Handle calls across several locations. Choose Smith.ai if you mainly need: Answer calls 24/7 and screen new leads for law firms, clinics and other small businesses; Cover after-hours and busy-time calls and book appointments; AI answers first, complex calls go to a live receptionist.
More alternatives to Goodcall → · More alternatives to Smith.ai →