Durable and Framer both cover Marketing & Social, Coding, Image & Design. Durable: AI website builder for small businesses, with a built-in CRM, online booking and local SEO tools (Freemium). Framer: Design-first website builder with AI agents, a CMS and hosting, with a free plan to try (Freemium). This page compares published facts only; we have not run a head-to-head test.
Durable vs Framer at a glance
| Durable | Framer | |
|---|---|---|
| Made by | Durable | Framer |
| What it is | Durable is an AI website platform built for small service businesses. Describe your business and AI generates the site; then use AI to edit pages, write blog and social posts and research keywords. Paid plans add a custom domain (register one free, up to a $20 value), forms, online booking synced to your calendar, a built-in CRM, Google Business Profile tools and local directory listings. Its pricing page says sites are hosted on Cloudflare and come with a sitemap, structured data and llms.txt. | Framer is a design-first website builder and host: design pages on a canvas, use AI agents to generate and edit content, and publish straight to a global CDN. Paid plans add CMS collections, built-in SEO, analytics, AI translation (per-locale add-on) and add-ons such as A/B testing. The free plan is meant for non-commercial use; connecting a custom domain needs a paid plan. |
| Good for | Generate a website for a local service business in minutes Take online bookings synced to your calendar Capture and reply to leads in the built-in CRM Have AI write blog and social posts and research keywords | Build a design-led portfolio or studio site Generate and rewrite pages with AI agents Manage a blog or case studies in the CMS Translate a site into several languages with AI |
| Use cases | Marketing & Social, Coding, Image & Design | Image & Design, Coding, Marketing & Social |
| Pricing model | Freemium | Freemium |
| Pricing details | From the official pricing page (2026-11-09, USD): Free $0 (website preview, 300 AI credits in total, CRM up to 10 customers); Launch $25 monthly or $22/month billed yearly (custom domain, register one free up to a $20 value, 1,000 AI credits a month, unlimited bookings, Durable branding removed); Grow $49 monthly or $41/month billed yearly (5,000 AI credits a month, unlimited team members, whole-site translation, $40 domain credit). | From the official pricing page (2026-11-09, USD, shown with yearly billing): Free $0 (500 AI credits to try, free Framer domain, 1 GB bandwidth; meant for non-commercial use); Basic $10/month (1,000 credits a month, custom domain, complimentary domain on yearly, 30 pages, 2 CMS collections, 50 GB bandwidth); Pro $30/month (3,000 credits a month, 150 pages, 10 CMS collections, 100 GB bandwidth, staging); Enterprise custom. Extra editors $20 per editor a month; AI translation locales $20 each. |
| Sources | durable.co | framer.com |
| Last verified |
FAQ
Is Durable or Framer cheaper?
Durable: From the official pricing page (2026-11-09, USD): Free $0 (website preview, 300 AI credits in total, CRM up to 10 customers); Launch $25 monthly or $22/month billed yearly (custom domain, register one free up to a $20 value, 1,000 AI credits a month, unlimited bookings, Durable branding removed); Grow $49 monthly or $41/month billed yearly (5,000 AI credits a month, unlimited team members, whole-site translation, $40 domain credit). Framer: From the official pricing page (2026-11-09, USD, shown with yearly billing): Free $0 (500 AI credits to try, free Framer domain, 1 GB bandwidth; meant for non-commercial use); Basic $10/month (1,000 credits a month, custom domain, complimentary domain on yearly, 30 pages, 2 CMS collections, 50 GB bandwidth); Pro $30/month (3,000 credits a month, 150 pages, 10 CMS collections, 100 GB bandwidth, staging); Enterprise custom. Extra editors $20 per editor a month; AI translation locales $20 each. Prices change; check the official sites before paying.
Should I choose Durable or Framer?
Choose Durable if you mainly need: Generate a website for a local service business in minutes; Take online bookings synced to your calendar; Capture and reply to leads in the built-in CRM; Have AI write blog and social posts and research keywords. Choose Framer if you mainly need: Build a design-led portfolio or studio site; Generate and rewrite pages with AI agents; Manage a blog or case studies in the CMS; Translate a site into several languages with AI.
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