HeyGen and MakeUGC both cover Video, Marketing & Social. HeyGen: AI video platform: avatar videos plus translating existing videos into 175+ languages with your cloned voice and lip sync (Freemium). MakeUGC: UGC-style video ads with AI actors and product-in-hand shots; try any plan for $1 (Paid). This page compares published facts only; we have not run a head-to-head test.
HeyGen vs MakeUGC at a glance
| HeyGen | MakeUGC | |
|---|---|---|
| Made by | HeyGen | MakeUGC |
| What it is | HeyGen is an AI video platform. You can build videos from a script with AI avatars, or upload an existing video (or paste a YouTube link) and translate it into 175+ languages and dialects: the speaker's voice is cloned, lip movements are synced to the new audio, and subtitles can be added. A brand glossary forces translations and pronunciations of protected terms, and from the Pro plan you can edit and proofread the translated script before rendering. | MakeUGC is an AI video-ad studio: pick from 1,000+ AI actors to read your script, or use Product in Hand so an actor holds and shows your product on camera. You can also start from a prompt, a product URL or a reference ad and use several video and image models. It offers lip-synced voices in 50+ languages, a custom avatar and voice clone (depending on plan), and API/MCP access on every plan that draws from the same credits. Any plan can be tried for $1 and then renews at the plan price unless cancelled. |
| Good for | Translate YouTube videos into other languages in your own voice Lip-sync translated videos Make explainer or marketing videos with AI avatars Multilingual training videos | Make talking-head product ads without hiring UGC creators Have an AI actor hold and show your product Remake the style of a reference ad with your product Batch-generate ad variants via the API |
| Use cases | Video, Marketing & Social | Marketing & Social, Video |
| Pricing model | Freemium | Paid |
| Pricing details | From the official pricing page (USD per month): Free $0 (3 watermarked videos a month, up to 1 minute each, 30+ languages); Creator $29 ($24 billed annually; 600 credits, 1080p export, no HeyGen branding, 175+ languages, videos up to 30 minutes); Pro from $49 (1,000 credits, 4K export, edit and proofread translation scripts); Business $149 plus $20 per seat (videos up to 60 minutes); Enterprise via sales. | From the official pricing page (USD per month, billed yearly): Starter $29 (500 credits a month, 480p/720p export, one video generation at a time); Growth $39 (1,000 credits, HD/2K/4K export, 1 custom avatar, 3 seats); Pro $79 (2,000–5,000 credits, 3 custom avatars, 5 seats); Enterprise via sales. Any plan can be started for $1 and then renews at the plan price; quarterly billing saves up to 31% and yearly up to 51% versus monthly. Credits refresh monthly and do not roll over. |
| Sources | heygen.com | makeugc.ai |
| Last verified |
FAQ
Is HeyGen or MakeUGC cheaper?
HeyGen: From the official pricing page (USD per month): Free $0 (3 watermarked videos a month, up to 1 minute each, 30+ languages); Creator $29 ($24 billed annually; 600 credits, 1080p export, no HeyGen branding, 175+ languages, videos up to 30 minutes); Pro from $49 (1,000 credits, 4K export, edit and proofread translation scripts); Business $149 plus $20 per seat (videos up to 60 minutes); Enterprise via sales. MakeUGC: From the official pricing page (USD per month, billed yearly): Starter $29 (500 credits a month, 480p/720p export, one video generation at a time); Growth $39 (1,000 credits, HD/2K/4K export, 1 custom avatar, 3 seats); Pro $79 (2,000–5,000 credits, 3 custom avatars, 5 seats); Enterprise via sales. Any plan can be started for $1 and then renews at the plan price; quarterly billing saves up to 31% and yearly up to 51% versus monthly. Credits refresh monthly and do not roll over. Prices change; check the official sites before paying.
Should I choose HeyGen or MakeUGC?
Choose HeyGen if you mainly need: Translate YouTube videos into other languages in your own voice; Lip-sync translated videos; Make explainer or marketing videos with AI avatars; Multilingual training videos. Choose MakeUGC if you mainly need: Make talking-head product ads without hiring UGC creators; Have an AI actor hold and show your product; Remake the style of a reference ad with your product; Batch-generate ad variants via the API.
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