Buffer and Ocoya both cover Marketing & Social, Writing. Buffer: Per-channel social media scheduler with an AI Assistant even on the free plan (Freemium). Ocoya: Multi-brand social posting and AI captions, priced by channels and shared credits (Paid). This page compares published facts only; we have not run a head-to-head test.
Buffer vs Ocoya at a glance
| Buffer | Ocoya | |
|---|---|---|
| Made by | Buffer | Ocoya |
| What it is | Buffer schedules posts across social accounts: LinkedIn, Threads, Pinterest, Bluesky, YouTube, X, Google Business Profile, Instagram, Substack, Mastodon, TikTok and Facebook. Every plan, including Free, includes the AI Assistant for drafting and rewriting posts, plus an ideas board, board view, browser extension, insights, a community inbox and API access. You pay per connected channel, with a lower per-channel rate above 10 channels; nonprofits and charities get 50% off paid plans. | Ocoya combines AI-generated captions, social scheduling and a DM and comment inbox, aimed at small teams and agencies running several brands. Channels (each connected account counts as one) and credits are pooled across every brand in the account; credits pay for AI generation, automation runs and analytics exports and reset monthly. Every paid plan has a 7-day free trial, but it needs a payment card and converts to paid automatically. |
| Good for | Schedule posts for up to 3 accounts on the free plan Use the AI Assistant to rewrite one idea for different platforms Agencies pay per client channel and stop paying when a client leaves | Run posting for several client brands from one account Generate post captions in bulk with AI credits Answer DMs and comments from one inbox |
| Use cases | Marketing & Social, Writing | Marketing & Social, Writing |
| Pricing model | Freemium | Paid |
| Pricing details | Official pricing (2026-11-12): Free $0 for up to 3 channels with 10 scheduled posts per channel at a time and the AI Assistant; Essentials $5/month per channel billed yearly ($60 per channel), unlimited scheduled posts; Team $10/month per channel billed yearly ($120 per channel), unlimited team members and approval workflows. Channels above 10 cost less each. | Official pricing (2026-11-12): Starter $29/month (5 channels, 300 credits a month); Team $79/month (20 channels, 1,500 credits); Agency $199/month (100 channels, 5,000 credits). Yearly billing gives two months free (Starter $290/year). Prices exclude VAT. 7-day free trial requires a card. |
| Sources | buffer.com | ocoya.com |
| Last verified |
FAQ
Is Buffer or Ocoya cheaper?
Buffer: Official pricing (2026-11-12): Free $0 for up to 3 channels with 10 scheduled posts per channel at a time and the AI Assistant; Essentials $5/month per channel billed yearly ($60 per channel), unlimited scheduled posts; Team $10/month per channel billed yearly ($120 per channel), unlimited team members and approval workflows. Channels above 10 cost less each. Ocoya: Official pricing (2026-11-12): Starter $29/month (5 channels, 300 credits a month); Team $79/month (20 channels, 1,500 credits); Agency $199/month (100 channels, 5,000 credits). Yearly billing gives two months free (Starter $290/year). Prices exclude VAT. 7-day free trial requires a card. Prices change; check the official sites before paying.
Should I choose Buffer or Ocoya?
Choose Buffer if you mainly need: Schedule posts for up to 3 accounts on the free plan; Use the AI Assistant to rewrite one idea for different platforms; Agencies pay per client channel and stop paying when a client leaves. Choose Ocoya if you mainly need: Run posting for several client brands from one account; Generate post captions in bulk with AI credits; Answer DMs and comments from one inbox.
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